Archive
Category: Special Interest
EMAC IJRM Steenkamp Award 2021
Werner Reinartz, Michael Haenlein and Jörg Henseler have won the 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact for their paper on covariance- vs. variance-based SEM
journalsVaradarajan Award Winner
Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research
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