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Assoc Con Res

Assocation for Consumer Research Proceedings, 48

toc

EMAC IJRM Steenkamp Award 2021

Werner Reinartz, Michael Haenlein and Jörg Henseler have won the 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact for their paper on covariance- vs. variance-based SEM

journals

Varadarajan Award Winner

Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards
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