J Brand Man


Journal of Brand Management, 28(6)



What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities
Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon [Google Scholar]

The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Yan Feng, Wen Cao, Geon-Cheol Shin, Yeujun Yoon [Google Scholar]

Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event
Tiebing Shi, Han Yu, Chi Lo Lim [Google Scholar]

Brand love: conceptual and empirical investigation of a holistic causal model
Renée Rahman, Tobias Langner, Dirk Temme [Google Scholar]

Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Ridhwan O. Olaoke, Steven W. Bayighomog, Mustafa Tümer [Google Scholar]

Brands as personal narratives: learning from user–YouTube–brand interactions
Hemant C. Sashittal, Avan R. Jassawalla [Google Scholar]

Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Takumi Kato [Google Scholar]

Social media brand posts and customer engagement
Zhan Wang [Google Scholar]