Archive
Category: Special Interest
Financial Value Brands
The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms
tocSubsistence Marketplaces
Four calls for papers at the new journal Subsistence Marketplaces; Deadline now 20 Jun 2022
revisitsContemporary Marketing Strategy Research
New Perspectives for the Digital Economy, Special issue of IJRM; Deadline 30 Jun 2022
revisits