Archive

Category: Marketing Strategy

Firm Strategic Orientations

Victor Chernetsky seeks unpublished work on firm strategic orientations

dialog

Nov 1, 2023

Cal Man Rev

California Management Review, 66(1)

toc

Oct 28, 2023

J Poli Economy

Journal of Political Economy, 131(10)

toc

Oct 28, 2023

Internal Branding and Employees

Atul Prashar is looking for unpublished studies on the impact of internal branding on employees

revisits

Oct 28, 2023

Strat Man J

Strategic Management Journal, 44(11)

toc

Oct 22, 2023

Marketing Capabilities

Valter Afonso Vieira and Clécio Araujo seek unpublished work on marketing and market capabilities and related constructs

dialog

Oct 22, 2023

Global Brand Conference

Edinburgh, 22-24 April 2024; Deadline 6 Nov

calls-conferences

Oct 19, 2023

EGOS 2024

European Group for Organizational Studies Colloquium, University of Milano-Bicocca, 4-6 Jul 2024; Deadline 9 Jan

calls-conferences

Oct 19, 2023

Marketing Strategy Meets Wall Street

Cologne, 22-24 May 2024; Deadline 31 Jan 2024

calls-conferences

Oct 19, 2023

Department Reflection Pieces

Customer Needs and Solutions has created a category of article reflecting on various marketing departments

journals

Oct 15, 2023