Archive

Category: Marketing Strategy

Interview + Tribute

An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday

dialog

Jul 7, 2021

J Strat Mar

Journal of Strategic Marketing, 29(6)

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Jul 4, 2021

American Econ Rev

American Economic Review, 111(7)

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Jul 4, 2021

J Poli Economy

Journal of Political Economy, 129(7)

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Jun 20, 2021

J Man Studies

Journal of Management Studies, 58(4)

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Jun 20, 2021

Strat Man J

Strategic Management Journal, 42(7)

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Jun 14, 2021

J Strat Mar

Journal of Strategic Marketing, 29(5)

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Jun 14, 2021

J Brand Man

Journal of Brand Management, 28(4)

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Jun 6, 2021

Varadarajan Award Winner

Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards

Jun 6, 2021

Mahajan Award Winner

Nirmalya Kumar is the winner of the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Jun 3, 2021