Archive

Category: Marketing Strategy

Ann Rev Econ

Annual Review of Economics, 14

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Aug 15, 2022

J Prod Brand Man

Journal of Product & Brand Management, 31(7)

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Aug 15, 2022

Mar Intell Planning

Marketing Intelligence & Planning, 40(6)

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Aug 15, 2022

Strat Man J

Strategic Management Journal, 43(9)

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Aug 15, 2022

J Mar

Journal of Marketing, 86(5)

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Aug 7, 2022

Expanding the Boundaries

Marketing as a Multidisciplinary Knowledge Creation Engine, Distributed special section of the Journal of Marketing

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Aug 4, 2022

American Econ Rev

American Economic Review, 112(8)

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Jul 31, 2022

J Man

Journal of Management, 48(7)

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Jul 31, 2022

J Poli Economy

Journal of Political Economy, 130(8)

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Jul 31, 2022

J Strat Mar

Journal of Strategic Marketing, 30(4)

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Jul 31, 2022