Archive

Category: Marketing Strategy

American Econ Rev

American Economic Review, 115(7)

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Jul 7, 2025

J Brand Man

Journal of Brand Management, 32(4)

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Jul 7, 2025

J Poli Economy

Journal of Political Economy, 133(7)

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Jul 7, 2025

J Prod Brand Man

Journal of Product & Brand Management, 34(6)

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Jul 7, 2025

Strat Man J

Strategic Management Journal, 46(8)

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Jul 7, 2025

Brand Purpose

Antecedents, Co-Creation, Outcomes, Special issue of the Journal: Journal of Product & Brand Management; 30 Nov 2025

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Jul 2, 2025

Customer Value Report 

The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice

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Jul 2, 2025

Mar Intell Planning

Marketing Intelligence & Planning, 43(5)

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Jun 28, 2025

Brand Camp 7

Obergurgl, Austria, 26-28 Mar 2026; Deadline 6 Oct

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Jun 25, 2025

J Strategic Mar

Journal of Strategic Marketing, 33(5)

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Jun 22, 2025