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Category: Marketing Research

EMAC IJRM Steenkamp Award 2021

Werner Reinartz, Michael Haenlein and Jörg Henseler have won the 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact for their paper on covariance- vs. variance-based SEM

journals

Mitigation in Marketing

Virtual conference for the Special issue of the Journal of Marketing Research, 22 Sep 2021; Proposal deadline 1 Aug

revisits

KDD 2021

Workshop on Machine Learning for Consumers and Markets at the ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 14-18 Aug 2021; Workshop deadline 31 May

revisits
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