INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://link.springer.com/journal/41270/volumes-and-issues/9-4

Editorial

The “Elephant in the Room”: interrogating the sample demographics
—Anjala S. Krishen, Maria Petrescu [Google Scholar]

Image-mining: exploring the impact of video content on the success of crowdfunding
—Zecong Ma, Sergio Palacios [Google Scholar]

Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice
—Vivek H. Patil, Frederick H. Franken [Google Scholar]

Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns
—Mehdi Khademi Gerashi, Farbod Fakhreddin [Google Scholar]

Designing the marketspace for millennials: fun, functionality or risk?
—Anjali Singh, Ajay Kumar [Google Scholar]

Application of constrained association method for determination of the development factors of the quick service restaurant industry
—Galina A. Polynskaya [Google Scholar]

A study on the downloading intention of fashion retailers’ apps
—Miguel Llorens, Adolfo Hernández [Google Scholar]

Software Review

Performing social media analytics with Brandwatch for Classrooms: a platform review
—Mike McGuirk [Google Scholar]