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Category: Marketing Research

J Mar Res

Journal of Marketing Research, 59(1)

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eQMS Fall 2021

Winter-Spring quantitative seminars in marketing supported by EMAC, Starting 27 Jan

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Using Questionnaire Screeners

How to Use Screeners to improve Data Quality from Online Services, Zoom presentation with hosts Aaron Arndt, John Ford and Barry Babin, 23 Feb 2022

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STATS CAMP

Six courses including topics like mediation, moderation, SEM, R, and missing data imputation, Washington, DC, 25-27 Feb 2022

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New Co-Editors at QME

The editing team at Quantitative Marketing and Economics now consists of Bart Bronnenberg, Günter Hitsch, Carl Mela, Thomas Otter and Hema Yoganarasimhan

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