Teaching Marketing Analytics
Melding Theory, Practice and Hands-on Applications, Edited book; Deadline now 31 Oct2024
revisitsMelding Theory, Practice and Hands-on Applications, Edited book; Deadline now 31 Oct2024
revisitsSaiquan Hu, Juanjuan Zhang and Yuting Zhu have won the 2024 Gary L. Lilien ISMS Practice Prize Award
awardsMarnik G. Dekimpe and Ganesh Iyer are the latest INFORMS Society for Marketing Science Fellows
awards