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Category: Marketing Research

MR SIG Lehmann Award

The AMA's Marketing Research SIG has selected Shunyuan Zhang’s dissertation-based article as the winner of 2024 Don Lehmann Award

awards

Dartmouth College

Faculty positions in Behavioral Marketing and Quantitative Marketing

jobs

The Theory-Practice Gap

Holger Schmidt asks for survey responses about the disconnection between the academic and practice worlds

dialog
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