Where to Start

If you have never conducted a social media audit before, it might seem overwhelming. This section of the course will walk you through how to conduct a social media audit, beginning with where to start.

Understanding how far you want to go back will help you set a frame of reference for how much data you will gather and what all you are going to review. If you don’t already have an organization method where you keep track of social media data, considering how you want to gather and structure the data will also help you not just with the current audit but start a repository of data for ongoing review.

Watch the 6-minute video on where to start before moving on to the next lesson.

Course Overview

A social media audit is the process of reviewing your business’ social media activity to assess growth and engagement opportunities - and what can be done to improve your overall presence.

It’s an important activity which you should be doing annually at a minimum to keep up with the latest platform trends and algorithm changes. In this workshop, you will learn how to go about conducting an audit of your social media marketing. You will learn about how to review and optimize your social media profiles, how to assess your content strategy, and how to analyze your growth tactics. We will also review whether you are generating enough conversions on your landing pages and discuss social media click-though journeys. During the workshop, you will be provided with a checklist of questions to run through which can also be applied to both your own, and competitor brands. This will provide you with fresh inspiration and opportunities to benchmark your own engagement metrics against theirs. This workshop is for mid-level marketing generalists and social media managers who want to fine-tune their social media output. Key Takeaways
  1. Learn how to audit your social media setup
  2. Understand how to audit and evaluate your social media content including imagery, tone of voice and consistency
  3. Learn how to analyze content performance to seek new opportunities
  4. Discover how to audit competitor brands (and how to decide which “competitors” are worth spending time and effort reviewing)
  5. Understand how to optimize your social media marketing based on your audit findings