Introduction to SEO

Learn the basics of search engine optimization (SEO) and its impact on content visibility.

Participants will gain a basic understanding of how search engines work and the importance of keywords and effective keyword research. The training will cover key SEO elements to include on your web pages, such as title tags and meta descriptions, and provide tips for creating high-quality, engaging content.

Additionally, you’ll learn how to use Google Analytics and Search Console to track your site’s performance, empowering attendees to make data-driven decisions.

This training is great for both marketing and non-marketing professionals who want to expand the reach of their online content and brand.

Beginner | 2.5 hours | 14 modules