SEO Fundamentals

Whether you are doing on-page or off-page SEO, there are some fundamental best things that are important to know in order to set yourself and your webpage up for success.

Watch this 5 minute video on SEO Fundamentals and then move on to the next lesson which will dive a little bit deeper into the fundamental practice of keyword research.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources