Incorporate Sustainability into Your Marketing Strategy
Course Outline
1.Introduction
2.Sustainability in Marketing
3.Landscape and Challenges of Sustainable Marketing
4.Product/Service and Messaging Alignment
5.Design and Packaging
6.Greener Digital Marketing Practices
7.Content and Resource Management
8.Stakeholder Engagement
9.Impact Measurement and Reporting
10.Communicating Your Sustainability Story
11.What's Next?
12.Marketing Strategy and Framework