Prepping for Off-Page

Before you can actually implement off-page SEO practices, there are some things you need to do to prepare.

Watch this 3 minute video to learn the things you need to do to your page before getting started, and then move on to the next lesson about understanding expertise, authoritativeness and trustworthiness as it relates to SEO.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources