SEO and Off-Page 101

SEO has a lot of moving parts and can be confusing if you’re just getting started. To provide a baseline, this section will introduce you to the basics before diving into the best practices for Off-Page. While some of it might be familiar if you aren’t new to the industry, refresh your knowledge to help you get in the right mindset to tackle off-page SEO.

Watch this 7 minute video on SEO and Off-page 101 and then move on to the next lesson which will discuss the fundamentals of SEO.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources