SEO has a lot of moving parts and can be confusing if you’re just getting started. To provide a baseline, this section will introduce you to the basics before diving into the best practices for Off-Page. While some of it might be familiar if you aren’t new to the industry, refresh your knowledge to help you get in the right mindset to tackle off-page SEO.
Watch this 7 minute video on SEO and Off-page 101 and then move on to the next lesson which will discuss the fundamentals of SEO.
Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: · Learn how your site is doing from an off-page perspective compared to your competitors · Understand activities you can do to get effectively, legitimate backlinks to your site and content · Learn about free, low-cost, and premium tools and resources