Keyword research is a crucial component of SEO and helps to inform the rest of your SEO strategy. With the wrong keywords, or no keywords at all, the rest of your efforts may not bring you the web traffic or conversions you’re hoping for.
Watch this 10 minute video on Keyword Research to ensure you have your baseline set before moving onto the next lesson which will look at things you can to do help prepare your website for off-page SEO.
Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: · Learn how your site is doing from an off-page perspective compared to your competitors · Understand activities you can do to get effectively, legitimate backlinks to your site and content · Learn about free, low-cost, and premium tools and resources