Expertise, Authoritativeness and Trustworthiness

No matter the SEO techniques you implement, there are a few factors that Google and other search engines are going to be evaluating you on regardless. They want to be sure the pages and sites that are promoted and visited are valid, so they are always looking for indications on if you and the content you provide demonstrates expertise, authority, and trust.

Watch this 8 minute video on Expertise, Authoritativeness, and Trustworthiness (also known as EAT) before moving on to the next section which will dive into backlinks and off-page techniques.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources