The second technique is analyzing your backlinks.
Do you know where you are getting backlinks from? Conducting an audit of what backlinks you’ve received and how you got them will help you understand who is already helping to promote your content and what additional work you need to do.
Watch this six-minute video on analyzing your backlinks and then move on to the next lesson.
Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: · Learn how your site is doing from an off-page perspective compared to your competitors · Understand activities you can do to get effectively, legitimate backlinks to your site and content · Learn about free, low-cost, and premium tools and resources