This free event is now available for on-demand registration and access through March 9, 2026. Once registered, the on-demand content will become available.
What if you could pinpoint exactly where your forms are leaking value—and fix it before it impacts your pipeline, onboarding, or customer experience?
Join the American Marketing Association and FormAssembly for a deep dive into the results of a decade-long analysis of form performance data across 1.6 billion user interactions. This session will uncover the common traits of high-performing forms—and the small changes that drive big improvements in completion rate, time to convert, and user trust.
You’ll walk away with data-backed strategies that can be applied across industries, platforms, and form types—whether you’re collecting leads, managing compliance, or powering internal processes.
You’ll learn:
- Where users are most likely to abandon your forms—and how to fix it
- What the best-performing forms do differently (with real examples)
- How small UX and copy tweaks can increase conversions by up to 43%
- Why field-level data matters—and what to monitor going forward
- How to transform forms from passive data collectors into performance assets
Don’t miss your chance to turn drop-offs into conversions—register now to reserve your spot.
Katrina Garza
Chief Customer Officer, FormAssemblyKatrina Garza is Chief Customer Officer at FormAssembly with over 20 years of experience building and leading high-performing customer success and service teams in the SaaS industry. She specializes in driving customer satisfaction, retention, and growth through strategic project management and team leadership. Known for her passion for people and technology, Katrina consistently delivers service excellence while fostering positive, productive team environments.
William Siel
Product Owner, FormAssemblyWilliam Seil is a Senior Product Owner at FormAssembly with expertise in form building, data collection, and analytics-driven optimization. He has over 8 years of experience in Product Management helping organizations leverage analytics to achieve targeted outcomes. William brings a human-centered, results-oriented approach to building smarter, more effective forms.
