In a busy world, convenience is king. With so much vying for our attention, personalized ads can simplify user experiences, showing us exactly what we need when we’re most likely to need it. Hyper-personalization is the next level of intersection between artificial intelligence and marketing data, and the result of what can come from checking the consent for cookies every time you land on a new webpage. It seems like a win-win for both consumers and customers, but does it actually lead to more customer engagement or does knowing too much backfire?
In this members-only webinar, our panel of academic researchers and industry experts will explore the intersection of hyper-personalization, consumer behavior and marketing ethics. We’ll discuss the role artificial intelligence plays in delivering real-time recommendations, the customer behaviors to consider, and other hidden costs that can arise from knowing so much.
This webinar will be recorded. The recording will be emailed to registrants and available on this page shortly after the event concludes.
This Webinar is Exclusively for AMA Members
Speakers
Matt Weingarden
Executive Vice President, Communities & Journals
American Marketing Association (Moderator)
Renana Peres
KMART Professor of Marketing
Hebrew University Business School
David Schweidel
Professor of Marketing & Goizueta Chair in Business Technology
Emory University
Greg Boone
CEO
Walk West
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.