This free event is now available for on-demand registration and access through February 14, 2026. Once registered, the on-demand content will become available.
Marketplace Simulations offers a three-step process to prepare, measure, and guide students for marketing success.
Step 1: Practice running a marketing program
Employers demand analytical thinking, resilience and flexibility (AACSB 2025 State of Business Education Report), plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put to use.
A Marketplace simulation develops these skills by placing students in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in game play.
Step 2: Assess demonstrated competencies
Employers want to see what students can do on the job, when the stakes are high and resources are limited.
Marketplace observes the work the students do, the marketing decisions they make, the outcomes of those decisions, and how they respond to those outcomes.
From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.
Step 3: Create Personal Development Plan
What you measure, students can manage.
Knowledge of one’s strengths and weaknesses is powerful.
Students can show employers real performance data—not just grades.
And they can create a Personal Development Plan to improve on their strengths and weaknesses. By feeding the CRR into AI, they can get more comprehensive PDPs and even career advice
Attend this webinar to learn how Marketplace Simulations can 1) enhance your students’ marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) use AI to create Personal Development Plans from that report.
Whether your teaching 30, 60, or 100 students, thoughtful, individualized guidance is now possible.
The best part? You don’t have to do any extra preparation, grading, or reporting yourself. Your students simply play an engaging marketing simulation, and Marketplace Simulations does the rest!
Ernie Cadotte
Founder, Marketplace SimulationsDr. Cadotte is the author and CEO of Marketplace Simulations. He is also the Emeritus Professor of Innovative Learning at the University of Tennessee where he has taught courses in new product development and strategic business management.
Dr. Cadotte has a strong interest in experiential learning and is on the cutting edge of pedagogical innovations. For more than thirty years, Dr. Cadotte has been developing business flight simulators for college students and entrepreneurs. More than 1,500,000 students and business professionals have participated in one of his Marketplace Simulations as part of their business education.
Dr. Cadotte’s Marketplace simulation is based upon a new product situation where players startup and grow a new marketing venture. The simulation enables students to experience what it is like to be a marketing professional. They are challenged every step of the way with smart, surprising, and responsive decisions of classmates. To keep ahead, they must continuously apply knowledge in intricate ways, naturally developing marketing skills and internalizing core business principles.
Professor Cadotte’s research interests include learning processes, assessment, psychological measurement, new product development, entrepreneurial decision-making, and customer satisfaction. He has published widely, including the Journal of Marketing Research, Research in Marketing, Journal of Marketing, Journal of Marketing Education, Journal of Applied Marketing Theory, Journal of Entrepreneurship, and Journal for Advancement of Marketing Education.
Many of Dr. Cadotte’s articles on simulation-based learning, conscious capitalism, and entrepreneurial training can be found here: https://www.marketplace-simulation.com/scholarly-articles/
Bindu Agrawal, Ph.D.
Simulation Developer and Collaborator, Marketplace SimulationsI am Bindu Agrawal from New Delhi, India. I am an academician, start-up mentor, entrepreneur, and simulation developer. I have been contributing as a business educator for more than two decades. Being a professor of entrepreneurship and innovation, I love to explore new methods and pedagogies to make learning joyful, engaging, meaningful, and contributing to societal impact.
I have expertise in setting up and running business incubation centres and have coached more than 50 aspiring entrepreneurs to develop successful businesses. I channel their energies in positive directions and challenge them to experiment with new ideas. My vision is to build sustainable business models and a society with responsible citizens, entrepreneurs, and leaders.
Arden Jordan
Intern, Marketplace Simulations
Maria Nakalanda
Strategic Partnerships, Watts of Love