This free event is now available for on-demand registration and access through December 31, 2023. Once registered, the on-demand content will become available.
Webinars are great for education, reach, thought-leadership, and strengthening your brand awareness. But what they’re especially fantastic at is lead generation!
Join Kaltura’s EVP Marketing, Lisa Bennett, and VP Growth, Roi Kaufman, as they share lessons learned from their own experience, from a research report on the state of webinars in 2023, and give you the perfect cut & paste formula for turning your webinars into lead generating machines.
In this webinar, we will look at:
- How to boost your brand through webinars while generating demand
- How to leverage growth tactics to push registration and attendance numbers
- How to convert your attendees into Marketing Qualified Leads (MQLs)
- How to scale and improve your webinar program
- How your peers run their webinars (survey results)
Lisa Bennett
EVP Marketing, KalturaLisa heads marketing at Kaltura, covering everything from marketing strategy to demand generation, public relations and brand experience. She is also a member of Israel’s Global CMO (G-CMO) community, and a contributor to the Forbes Comm Council. Before Kaltura, Lisa managed PR and communications at Cyota until RSA Security acquired it for $145 million. She then moved on to directing PR and marketing for RSA’s consumer business arm. She enjoys finding the right balance between the art and science of marketing while juggling four kids and volunteer work.
Roi Kaufman
VP Growth, KalturaRoi is the Vice President of Growth at Kaltura, more information coming soon!
