This free event is now available for on-demand registration and access through December 4, 2025. Once registered, the on-demand content will become available.
As a marketing and communications leader, you know the importance of demonstrating how marketing contributes to revenue, growth and strategic business goals. But when your audience isn’t fluent in marketing and communications metrics, even the most impressive results can get lost in translation.Join us for an insight-packed webinar where we’ll break down how to translate marketing metrics into language that resonates across departments. You’ll learn how to tailor your reporting, tell a compelling data-driven story, and build trust with cross-functional teams by connecting marketing and communications performance to business outcomes.
What you’ll learn:
- Which marketing and comms KPIs matter most to non-marketing stakeholders
- Tips for simplifying complex data into clear, actionable insights
- Proven techniques for aligning with sales, finance, HR, and leadership
This session is designed for marketers looking to strengthen cross-functional alignment and position marketing as a strategic growth driver within their organizations.
Antonio Ortolani
Vice President of Global Insights, MeltwaterAntonio has over 20 years experience designing and implementing communications-focused analytics and insights. He began his career in London working for Millward Brown and Cision. Currently based in New York, he started insights groups at Weber Shandwick, Edelman, Brunswick Group, and most recently Publicis Groupe. His expertise includes communications measurement, social media analytics, influencer analytics, message testing, and evaluating mis and disinformation. His client experience includes P&G, Toyota, The Bill & Melinda Gates Foundation, Stanford University, Suntory Global Spirits, PwC, Citibank, Starbucks, and Intuit.
Aaron Strout
Current Host of Reaching Higher Podcast/ Former CMO of Real ChemistryAaron is an experienced marketing expert with a wealth of experience in digital, social media and business strategy. He has held key roles at leading companies, including Fidelity Investments, Mzinga, and Powered, where he honed his skills in digital marketing and innovation. Most recently, Aaron served as the Chief Marketing Officer at Real Chemistry, driving impactful marketing initiatives. He is the author of ‘Location-based Marketing For Dummies’ and a prolific writer on digital health topics. Aaron is also the host and executive producer of the Reaching Higher Podcast, a platform where influential guests (CEOs, actors, musicians, politicians, online influencers and activists) share more about their philanthropic activities. Additionally, Aaron is a dedicated volunteer, supporting organizations like Tigerlily Foundation, Kelly Brush Foundation, Hiking My Feelings and Tautira Foundation with marketing and strategic guidance.
