AI is transforming the way sales and marketing teams operate—but true success comes when both functions work together. This session will explore the latest research on AI adoption, effectiveness, and emerging trends shaping sales and marketing in 2025.
Discover how marketers can play a pivotal role in helping sales teams adopt AI-driven strategies for smarter prospecting, personalized engagement, and pipeline acceleration. Learn best practices for integrating AI seamlessly into go-to-market motions and aligning AI insights across both teams to maximize efficiency, optimize workflows, and ultimately funnel more revenue growth.
This webinar airs at 12PM CT and will be available for six months on-demand after airing.
Key Session Takeaways Will Include:
- Understand the latest trends in AI adoption and effectiveness across sales and marketing teams.
- Learn how marketers can support sales in using AI for smarter prospecting, personalized outreach, and pipeline acceleration.
- Explore best practices for integrating AI into go-to-market strategies and team workflows.
- Discover how to align AI insights across sales and marketing to drive efficiency and boost revenue growth.
Jonathan Hinz
Vice President, Product Marketing, ZoomInfoJonathan Hinz is an executive product marketing leader with over 20 years of experience driving high-impact go-to-market strategies and accelerating revenue growth. As a proven expert in aligning product vision with market demand, he excels in transforming complex challenges into strategic opportunities. Jonathan has a strong track record of leading teams to deliver market-leading solutions, foster customer loyalty, and drive business transformation at scale. Currently leading product marketing at ZoomInfo, he’s known for his ability to shape compelling narratives that resonate with both internal teams and external audiences. Passionate about mentorship and leadership, Jonathan is dedicated to shaping the future of product marketing while continuously raising the bar for innovation and execution.
