This free event is now available for on-demand registration and access through March 16, 2026. Once registered, the on-demand content will become available.
In today’s dynamic events landscape, personalization is not just a trend but a critical component driving attendee satisfaction and engagement. Discover how embracing personalization can set your events apart and allow marketers to transform curated attendee experiences into a tailored buyer’s journey. Stay ahead of the curve and transform your event strategy with innovative personalization strategies catering to attendees’ evolving expectations and modern marketing strategies.
Event personalization is all about creating an engaging experience for your attendees, from tracking attendee interests to utilizing AI to create optimal onsite experiences. Discover how you can help you unlock the power behind personalized events.
Key takeaways include:
- Why personalization is important
- Tips on delivering personalized events
- How to monitor and use attendee engagement
Myllisa Patterson
Vice President, Demand Generation, CventMyllisa Patterson is the Vice President of Demand Generation at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing, she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon, with her husband, two daughters, four dogs, and eleven chickens. She’s been with Cvent since 2014.
Zola Zermeno
Senior Solutions Consultant, Enterprise Solutions, CventZola Zermeno, a Senior Solutions Consultant at Cvent, with a career focused on event technology. I started with DoubleDutch, a mobile event app company, and joined Cvent in 2019 after its acquisition. I’ve dedicated years to customer success, supporting clients of all sizes, and gained a deep appreciation for the event industry and its professionals. Now, I work with Cvent’s Product and Enterprise Sales teams to help businesses meet evolving needs and achieve event goals.
