This free event is now available for on-demand registration and access through September 21st, 2024. Once registered, the on-demand content will become available.
Audience-based media buying is key for businesses to stay connected to their customers in a strategic, deliberate way. It’s the solution to audience fragmentation we’ve been waiting for.
Join us as David Shellhorse, Director of Market Research & Insights at Spectrum Reach, walks you through the benefits of incorporating a modern buying, audience centric approach to capture the right customers for your business!
You will learn:
- How to take advantage of evolving consumer media habits instead of being impaired by them.
- How to move beyond age and gender to behaviors and attitudes to target more effectively.
- How to overcome audience fragmentation and target customers across a wide variety of media.
David Shellhorse
Director of Market Research & Insights, Spectrum ReachDavid Shellhorse is a thirty-year veteran of the media and advertising industry. As Director of Market Research & Insights at Spectrum Reach he gets to exercise his passion for strategy, storytelling, and simplifying complex ideas into relatable, actionable insights.
With experience as a media buyer, media seller, and media researcher, David is able to see the marketing landscape through a 360-degree lens to identify opportunities and trends to help any marketer achieve success for their business.
Outside of work, David is the father of twins, is a terrible yet enthusiastic golfer, and loves getting his hands dirty with DIY projects.
