This free event is now available for on-demand registration and access through March 24, 2026. Once registered, the on-demand content will become available.
Want to accelerate pipeline with more precision and less guesswork? It starts with better data and knowing how to use it.
In this webinar, you’ll learn how to combine technographic, firmographic, and behavioral insights to target smarter, personalize outreach, and convert faster.
Join us live as ZoomInfo’s Deeksha Taneja and Kyle Cook unpack real-world strategies for connecting diverse data points across your funnel and driving measurable impact.
You’ll Learn:
- How to combine data types to pinpoint ideal prospects
- Tips for personalizing outreach at scale
- Real examples of data-driven targeting that converts
- Strategies for identifying buying signals before your competitors
- How to align data with pipeline KPIs
Deeksha Taneja
VP of Growth & Optimization, ZoomInfoDeeksha is the VP of Growth & Optimization in the ZoomInfo marketing team, overseeing Demand Gen, Paid Search, Marketing Analytics, and Data Strategy. In her current role, she is tasked with delivering continuous business performance by building efficient marketing programs that leverage scalable data infrastructure, analytical frameworks, and reporting. Deeksha joined ZoomInfo in 2021, bringing with her more than 15 years of experience spanning marketing, strategy, analytics, and operations at high-growth, fast-paced organizations.
Kyle Cook
Director, Business Intelligence, ZoomInfoMy natural curiosity and love for solving problems, paired with a constantly growing technical skill set enables me to turn customer data into actionable business insights. I have 8+ years of experience analyzing data for some of the biggest B2B enterprises in the world, including Salesforce, IBM, AT&T, and ThermoFisher Scientific, to identify market opportunities, prove marketing ROI, and drive business growth. In addition to my work as an analyst, I have had the opportunity to help establish and build the Analytics department within 4 organizations. This enabled me to gain valuable experience in people leadership, process implementation, product development, and staffing.
