Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.
Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.
This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.