This free event is now available for on-demand registration and access through September 21, 2025. Once registered, the on-demand content will become available.
Good news! B2B buyers are consuming more content than ever. The bad news? They’re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025?
We’ll show you how in this webinar.
NetLine’s latest State of B2B Content Consumption and Demand Report uncovers new insights, including:
· 7.9 million first-party leads delivered in 2024—a record-breaking 27% YoY surge.
· The Consumption Gap widened by 7+ hours—buyers are slowing down, so your follow-up strategy needs to speed up.
· Playbooks drive the highest purchase intent—115% more likely to signal a buying decision.
· C-suite engagement jumped 27% YoY—but earning their attention (and keeping it) is a different challenge.
So, what does that mean for you? Stop guessing. Start optimizing.
Here’s what you’ll learn:
· Which content formats actually drive the most action (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).
· How to work with (not against) the Consumption Gap—your leads are moving slower, so your nurture and follow-up game needs to be sharper.
· How to spot high-intent buyers faster, so your team spends less time chasing and more time closing.
· How marketing and sales can win together, using data to personalize outreach, re-engage leads, and close deals.
This isn’t theory—this is the real data, the real trends, and the real strategies you need to dominate 2025. Register now, because if you’re not using these insights, your competitors will be.
Josh Baez
Sr. Manager of Demand Generation, NetlineJosh Baez is a results-driven, buyer-obsessed marketing leader with over a decade of experience in B2B marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands turn audience insights into pipeline growth. He thrives at the intersection of creativity and data, believing that the best marketing isn’t about leads—it’s about understanding what buyers truly care about to deliver something memorable and valuable at every touch. His work has helped brands cut through the noise, strengthen customer relationships, and actually drive revenue (not just report on it).
Based in Seattle, WA, Josh brings an infectious energy and a commitment to challenging the status quo, whether he’s building full-funnel demand programs, aligning sales and marketing, or rethinking how brands engage their audiences. A natural storyteller, he brings big ideas (and big laughs) to every conversation—usually with plenty of hand gestures.
When he’s not thinking about marketing, you’ll find him obsessing over buyer psychology, passionately defending why B2B doesn’t have to be boring, or debating Survivor strategy like he’s competing at the final Tribal Council. Oh, and taking care of his ever-growing houseplant collection—because being a plant dad is serious business. Josh is currently the Sr. Manager of Demand Generation at NetLine.
