Tailor-made Marketing: A Discussion on Personalization (Members Only)

With messaging coming at us from every direction, consumers are overwhelmed with options. Personalization can be the key to creating unique, one-to-one engagement, but that requires marketers to have access to data, the right technology, and walk the line of how much is too much.     

In this members-only webinar, our panel of academic researchers and industry experts will explore the intersection of personalization and authenticity. We’ll discuss the role personalization can play into building brand awareness and moving customers through the funnel from overwhelm to brand advocate. 

Speakers

Michel Wedel

Distinguished University Professor
PepsiCo Chair in Consumer Science
University of Maryland

Kinshuk Jerath

Arthur F. Burns Professor of Free and Competitive Enterprise
Chair of the Marketing Division
Columbia Business School

Stephen Brent May

Founder
One Foot Over

Dominique Rose
Van-Winther

Chief AI Evangelist, CEO
Final Upgrade AI