Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success.
Step 1: Practice running a marketing program
Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use.
A Marketplace simulation develops these skills by placing you in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in real life and game play.
Step 2: Assess demonstrated competencies
Employers want to see what you can do on the job, when the stakes are high and resources are limited.
Marketplace observes the work you do, the marketing decisions you make, the outcomes of those decisions, and how you respond to those outcomes.
From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.
Step 3: Create Personal Development Plan
What you measure, you can manage.
Knowledge of one’s strengths and weaknesses is powerful.
You can show employers real performance data—not just promises or personality profiles.
And Marketplace will prepare a Personal Development Plan to improve on your strengths and weaknesses; it will even offer career advice.
Attend this webinar to learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan take to advantage of your strengths and work to improve areas where you fall short of your goals.
Whether you are just starting your marketing career or are 10 years into it, Marketplace can provide you with thoughtful, individualized guidance.
The best part? You don’t have to do any extra preparation or self-reporting. You simply play an engaging marketing simulation, and Marketplace Simulations does the rest!
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
Ernie Cadotte
Founder, Marketplace SimulationsDr. Cadotte is the author and CEO of Marketplace Simulations. He is also the Emeritus Professor of Innovative Learning at the University of Tennessee where he has taught courses in new product development and strategic business management.
Dr. Cadotte has a strong interest in hands-on learning and is on the cutting edge of learning innovations. For more than thirty years, Dr. Cadotte has been developing business flight simulators for college students, business professionals, and entrepreneurs. More than 1,600,000 students and business professionals have participated in one of his Marketplace Simulations as part of their business education.
Dr. Cadotte’s Marketplace simulation is based upon a new product situation where players startup and grow a new marketing venture. The simulation enables players to experience what it is like to be a marketing professional. They are challenged every step of the way with smart, surprising, and responsive decisions of competitors. To keep ahead, they must continuously apply knowledge in intricate ways, naturally developing marketing skills and internalizing core business principles.
Professor Cadotte’s research interests include learning processes, assessment, psychological measurement, new product development, entrepreneurial decision-making, and customer satisfaction. He has published widely, including the Journal of Marketing Research, Research in Marketing, Journal of Marketing, Journal of Marketing Education, Journal of Applied Marketing Theory, Journal of Entrepreneurship, and Journal for Advancement of Marketing Education.
Many of Dr. Cadotte’s articles on simulation-based learning, conscious capitalism, and entrepreneurial training can be found here: https://www.marketplace-simulation.com/scholarly-articles/
Bindu Agrawal, Ph.D.
Simulation Developer and Collaborator, Marketplace SimulationsI am Bindu Agrawal from New Delhi, India. I am an academician, start-up mentor, entrepreneur, and simulation developer. I have been contributing as a business educator for more than two decades. Being a professor of entrepreneurship and innovation, I love to explore new methods and pedagogies to make learning joyful, engaging, meaningful, and contributing to societal impact.
I have expertise in setting up and running business incubation centres and have coached more than 50 aspiring entrepreneurs to develop successful businesses. I channel their energies in positive directions and challenge them to experiment with new ideas. My vision is to build sustainable business models and a society with responsible citizens, entrepreneurs, and leaders.
