Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.
Following the keynote, attendees will move into live product demos from leading marketing technology companies. You’ll see real tools in action, built to streamline execution, enhance collaboration, accelerate creative production, and enable smarter, more measurable growth.
Whether you’re modernizing your marketing practice, planning your 2026 tech stack, or looking to sharpen the skills your team needs next, this event will equip you with practical insights and hands-on inspiration to stay ahead.
This webinar will air at 12 PM CT and available for on-demand viewing for six months after airing.
Building Brand Power from Day One
Many of the challenges marketers face today are symptoms of a deeper issue: marketing is brought in too late—often after products are already built. This disconnect between product, brand, and go-to-market thinking keeps brand and marketing stuck as downstream functions.
In this keynote, author and brand strategist Lifang He reveals why the most successful companies build brand power into a product’s DNA from day one. You’ll learn how to move upstream to influence early product decisions, lead cross-functional teams, and build better products and customer experiences that truly win hearts and minds in an AI-driven world.
Lifang He
Author of Brand Power Built In and Brand Strategist
Maximize Marketing Efficiency With Wrike
Discover how Wrike empowers marketing teams to streamline campaign management, align cross-functional efforts, and deliver creative assets faster. Learn how to keep both internal and external stakeholders in sync with visual collaboration, AI-powered summaries, and mobile approvals. Explore templates built to simplify campaign planning, go-to-market execution, and creative production, so you can focus on driving results — not managing chaos.
Key Takeaways:
- Simplify multi-channel campaign management with templates that track performance and ROI.
- Improve collaboration with centralized workflows, real-time feedback, and guest approvals.
- Align teams across departments and partners with dynamic timelines and strategic visibility.
Andrey Moskvin
Senior Product Marketing Manager, Wrike
Demo 2
Demo 3
Lifang He
Author of Brand Power Built In and Brand StrategistLifang He has nearly 20 years of experience driving brand strategy, product marketing, and go-to-market excellence for some of the world’s most influential tech companies, including Apple, Amazon, and Ring. From launching iPhones globally to shaping entirely new product categories at Amazon, her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market. Her new book, Brand Power Built In: How Tech Products Really Win Hearts and Minds, publishes globally in April 2026.
Andrey Moskvin
Senior Product Marketing Manager, WrikeAndrey drives Wrike’s marketing solutions, drawing on 10+ years in work management and workflow automation space. Partnering with marketing and agency teams, he explores new ways to eliminate chaos, automate routine, and boost cross-functional collaboration.
