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Mastering Generative AI for Marketing Success: How to Leverage AI to Improve & Scale Your Content Strategy in 2024

Free webinar brought to you by PlayPlay

This free event is now available for on-demand registration and access through July 16th, 2024. Once registered, the on-demand content will become available.

Did you know that 83% of creatives already use machine learning and see a 60% increase in the number of campaigns and content pieces produced using AI?

Marketers are increasingly infusing AI into their video content strategies in 2024, yet balancing AI and human creativity is still challenging. So how can teams effectively use AI to become more efficient, while ensuring your marketing keeps the human touch and drives greater impact?

Join our expert-led webinar with AI and digital marketing expert Andy Crestodina, CMO and Co-Founder at Orbit Media Studios, and Kinga Kusak, Senior Content Marketing Manager at PlayPlay

Remember, AI won’t replace you – but someone using AI might. Register for the webinar now to stay ahead of the curve and maximize marketing success with your initiatives in 2024.

Key Takeaways

  1. Integrating AI into your standard workflows to increase content productivity and give back time for creative freedom
  2. Benefits of moving video creation in-house for more efficiency (with tools and steps to help you do it right)
  3. Leveraging AI to create authentic, interactive videos that boost engagement
  4. Framework for using AI to build non-boring video content

Who Should Attend

This is a must-attend expert-led webinar for marketing, content, social media, digital, brand and communications teams — reserve your spot now and transform your strategy today!

Andy Crestodina

Co-founder and CMO, Orbit Media Studios

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1,000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach 3M+ readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Kinga Kusak

Senior Content Marketing Manager, PlayPlay

With years of agency and in-house content marketing experience, Kinga is an award-winning content marketer passionate about supporting brands in sharing their story in a way that resonates with their audience. She’s helped brands like PlayPlay, Meta and Semrush increase their revenue with the power of brand storytelling by integrating innovative content strategies into their marketing mix.


Mastering Generative AI for Marketing Success: How to Leverage AI to Improve & Scale Your Content Strategy in 2024