Launching an ELG Strategy

This free event is now available for on-demand registration and access through January 16, 2026. Once registered, the on-demand content will become available.

Events are no longer just moments in time — they’re one of the most powerful levers for pipeline, brand, and customer growth. But turning events into a true go-to-market channel takes more than intent. It takes strategy, alignment, and a clear understanding of where you stand today. This session will break down what Event-Led Growth (ELG) actually looks like in practice — plus how to benchmark your current approach, map your next steps, and build toward a more measurable, integrated event program. Whether you’re just getting started or looking to level up, you’ll walk away with a new ELG assessment tool, examples of how leading teams are doing it, and a playbook to get leadership on board.