We’ve all seen the jovial conversations between brands on social media. Hilarious TV spots we look forward to watching again. Headlines on a billboard that makes you chuckle, or a funny TikTok you watch until the end.
In a sea of content, humor can be the key to getting you awareness and a conversion, but is it just a cheap tactic to get noticed or can it be a strategic vehicle for your brand? Will it fit with any brand or does it only work if you’re Duolingo? Can it go wrong?
In this members-only webinar, our panel of academic researchers and industry experts will explore the use of humor in marketing. From dissecting exceptional use cases and situations that didn’t work, we’ll consider how humor can have a place in your brand management.
This webinar will be recorded. The recording will be emailed to registrants and available on this page shortly after the event concludes.
This Webinar is Exclusively for AMA Members
Speakers
Devon Harris
CCO
Funny Farm Agency
Julia Fedor
Director of Operations, Brand Marketing
United Airlines
Mathieu Beal
Associate Professor
Emlyon Business School
Eamon Conway
Group Creative Director
VML
Bennie F. Johnson
CEO
American Marketing Association
(Moderator)
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.