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Intent to Impact: Practical Ways to Apply AI in Modern ABM

Free webinar brought to you by ZoomInfo.

This free event is now available for on-demand registration and access through September 4, 2026. Once registered, the on-demand content will become available.

Join us on March 4 at 12 pm CT /1 pm ET for an actionable session on how to change the way you fuse AI into your ABM strategy.. We’ll show you how to identify high-value accounts showing buying signals, create hyper-targeted campaigns that resonate, and prove the ROI of your ABM investments to sales and leadership.

You’ll walk away with: 

  • A framework for integrating intent signals into your ABM strategy
  • Proven tactics to use AI for smarter campaign personalization and targeting 
  • Real-world examples of intent-driven ABM campaigns that drove measurable revenue
  • Strategies to improve conversion rates and shorten sales cycles 
  • Methods to demonstrate clear ABM performance  and ROI to leadership

Michelle Corrao

Strategy Manager, Marketing, ZoomInfo

Michelle Corrao is a Strategic Marketing Consultant at ZoomInfo, specializing in account-based experience (ABX) strategies, audience segmentation, and precision campaign execution. She partners with B2B organizations to maximize marketing ROI through data-driven optimization, strategic campaign design, and regular performance reviews. With expertise in ABM architecture, predictive analytics, and demand generation, Michelle helps clients build scalable systems that accelerate pipeline velocity and drive measurable results.

 

Intent to Impact: Practical Ways to Apply AI in Modern ABM

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