Your ABM campaigns are generating activity, but are they generating revenue? Forward-thinking marketing teams are now bridging the gap between intent signals and conversions, capturing more revenue and validating their ABM investments.
Join us on March 4 at 12 pm CT /1 pm ET for an actionable session on how to change the way you fuse AI into your ABM strategy.. We’ll show you how to identify high-value accounts showing buying signals, create hyper-targeted campaigns that resonate, and prove the ROI of your ABM investments to sales and leadership.
You’ll walk away with:
- A framework for integrating intent signals into your ABM strategy
- Proven tactics to use AI for smarter campaign personalization and targeting
- Real-world examples of intent-driven ABM campaigns that drove measurable revenue
- Strategies to improve conversion rates and shorten sales cycles
- Methods to demonstrate clear ABM performance and ROI to leadership
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
Michelle Corrao
Strategy Manager, Marketing, ZoomInfoMichelle Corrao is a Strategic Marketing Consultant at ZoomInfo, specializing in account-based experience (ABX) strategies, audience segmentation, and precision campaign execution. She partners with B2B organizations to maximize marketing ROI through data-driven optimization, strategic campaign design, and regular performance reviews. With expertise in ABM architecture, predictive analytics, and demand generation, Michelle helps clients build scalable systems that accelerate pipeline velocity and drive measurable results.
