Ready to turn attention into action? Join us for an insight-packed webinar that reveals how TV advertising drives real, measurable digital engagement—and how you can maximize every media dollar. We’ll unpack powerful findings from Spectrum Reach’s latest multiscreen research, “How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights.”
You’ll discover exactly how and when consumers respond after seeing an ad—thanks to groundbreaking deterministic attribution—and why certain programming, like sports, delivers up to 25% higher engagement. Plus, attendees will get actionable guidance on applying these attribution insights directly to their creative, unlocking new ways to drive stronger consumer response. You’ll leave ready to build smarter, more impactful campaigns that deliver across every screen.
You will learn:
- How to perfect your media mix to drive results.
- Unlock your optimal daypart for your target audience.
- The link between TV ad exposures and consumer action on digital devices.
- What is your sweet spot for frequency.
This free event is now available for on-demand registration and access through February 5, 2026. Once registered, the on-demand content will become available.
Travis Wichmann
VP, Creative Services Kernel, Spectrum ReachTravis Wichmann is the Vice President of Creative Services at Kernel, Spectrum Reach’s in-house creative agency, the advertising and sales division of Charter Communications.
With nearly 30 years of experience that began as a producer, Travis has worked across every aspect of the production cycle.
Today, he leads a nationwide team of almost 170 creative professionals, developing impactful advertising campaigns for small and mid-sized businesses across the USA. Travis’s team consistently elevates the quality and effectiveness of creative work, helping clients stand out in a competitive media landscape.
Erin Roston
Senior Manager, Enterprise Strategy & Analytics, Spectrum ReachErin Roston is the Senior Manager of Enterprise Strategy and Analytics for Spectrum Reach®, the advertising sales business of Charter Communications. Erin, a key member of Spectrum Reach’s Enterprise Market Research & Insights team, specializes in transforming analytics into compelling thought leadership narratives. With 13 years at Spectrum Reach, she has honed her expertise in marketing research and data-driven storytelling.
Prior to joining Spectrum Reach, Erin worked in research and marketing for both The Dallas Morning News and Ampersand, where she discovered a passion for taking large and complex data sets and making them digestible for all audiences. She lives and works in her hometown of Dallas, Texas.
Erin studied American Literature and Journalism at Texas State University.
Andrew Sewall
Senior Director, Market Research & Insights, Spectrum ReachAndrew Sewall is the Senior Director of Market Research & Insights at Spectrum Reach, the advertising and sales division of Charter Communications.
With nearly 25 years of experience that began in Sales Support and evolved into Analytics, Andrew is passionate in transforming data to advance strategy for marketers.
Today he leads teams supporting National Sales efforts; creating research reporting & automation; and developing actionable insights for small, mid-sized and national businesses across the USA. Andrew’s team approaches large data with the aim to simplify – providing marketers with the tools to enhance the effectiveness of multi-screen media plans based on their unique objectives.
