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How to Use Privacy-Safe Data to Optimize Healthcare Marketing

Free webinar brought to you by Spectrum Reach

This free event is now available for on-demand registration and access through December 12, 2023. Once registered, the on-demand content will become available.

In today’s data-driven world, healthcare marketers have access to a wealth of real-world data that can be used to optimize marketing outcomes. However, with this access comes the great responsibility of ensuring privacy and using the data for patients’ benefits. This webinar will explore best practices for using data in healthcare marketing without being invasive. Attendees will learn from healthcare marketing and data privacy experts, who will share their insights and practical tips for navigating this complex landscape. By following these guidelines, healthcare marketers can build trust with patients and provide them with more personalized and relevant information.

This free event will be available on-demand after it airs.

Jeanette Geer

Senior Director of Healthcare Category and Client Development, Spectrum Reach

A strategic media executive, Jeanette has 30 years of marketing experience and a unique ability to help clients find success even in the toughest of environments. Her area of expertise includes bridging business and technology using the latest in data intelligence to drive thinking and execution.

Over her career, Jeanette has created and launched hundreds of marketing and media initiatives – ranging from traditional solutions to the latest use of addressable data matching for TV, Streaming and Online. Passionate about connecting clients’ brands to the right consumers, Jeanette is driven by executing campaigns with proven ROI, conversion, creative ideas, and innovative solutions to meet the needs of healthcare customers.

Kurt Robinson

Senior Vice President, Business Development, Swoop

With more than 15 years of experience in both media buying and media sales, Kurt brings a unique perspective to healthcare marketing. He is responsible for overseeing Swoop’s television partner relationships and enhancing client campaign strategies across activation channels, driving optimal brand outcomes. Kurt holds a degree in business and psychology from Ohio University.


How to Use Privacy-Safe Data to Optimize Healthcare Marketing