How to Create the Engine…
Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.
The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.
In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.
What you’ll learn:
We’ll break down how leading teams:
- Start with strategy by aligning business goals, product priorities, and market demand
- Design events for content longevity; we’re talking one event fueling content for multiple quarters
- Operationalize content repurposing that drives business results
Video-led, always-on content isn’t optional—it’s how brands build authority, stay top of mind, and drive growth.
Stop running isolated events. Start building a video-first content engine.
Cindy Dubon
Director of Growth Marketing, Goldcast
Elena Mendis
Senior Events Manager, LatticeEvent strategist building programs that drive pipeline, retention, brand authority, and lasting content value. As Senior Events Manager at Lattice, I design experiences that operate as growth engines, not one-off moments. Started in publishing, spent some time farming, and now build high-impact events that connect story to strategy.
Mark Iafrate
B2B Marketing Lead, GammaFormer founder and B2B marketing leader specializing in building and scaling AI-first marketing programs from scratch.
