This free event is now available for on-demand registration and access through March 26, 2024. Once registered, the on-demand content will become available.
Most marketers know that cutting budgets in the face of economic headwinds can stall growth and land a company in trouble. But when times are tough, finance departments are all too eager to swing the axe on marketing investment. In this webinar you’ll learn about:
- The metrics that matter when it comes to talking to finance and the c-suite
- Some of the most common traps marketers can fall into when trying to communicate investment strategy and
- How to win confidence in marketing results so that you can defend and even grow your budget
Tracy WongMarketing Science Partner, Mutinex
Tracy Wong studied Finance and Economics at NYU before starting her career in Finance at Diageo. After a couple of years, she decided to shift gears and apply her analysis skills in the media analytics space. She worked as a Marketing Science expert across media agencies and worked in Marketing Analytics at WarnerMedia supporting HBO Max through its launch and merge with Discovery.
Most recently, she moved to Sydney, Australia and currently works at Mutinex helping a variety of customers take MMM insights into actionable impact for their marketing organization.
Will MarksMarketing Science Director, Mutinex
Will Marks, Marketing Science Director at Mutinex, brings a wealth of experience from working at analytics consultancies, media publishers, and TV / telecommunication corporations, including stints at Kantar, Sky and Meta. Leading a team of marketing science partners, Will guides clients to excel in media measurement, leveraging data for informed decision-making in today’s dynamic marketing landscape.
Originally from the UK, in 2018 Will swapped the streets of London for the beaches of Sydney where he lives with his wife and 9 month old daughter.