This free event is now available for on-demand registration and access through May 8, 2024. Once registered, the on-demand content will become available.
MoneyGram recently partnered with Haas on a major Formula 1 sponsorship across eight countries. To test the effectiveness of this campaign, they track brand awareness, consideration, and other key metrics before, during and after the sponsorship.
Hear from Chris Wardlaw, Head of Global Research and Insights at MoneyGram International as he presents a case study on the organization’s creative approach to building a global research tracker to understand the impact of this sponsorship, alongside other major marketing investments.
Key Takeaways:
- How MoneyGram measures the success of their Formula 1 sponsorship
- How to easily track and measure a global campaign
- How you can build your own tracker for your brand
Chris Wardlaw
Head of Global Research and Insights, MoneyGram InternationalChris has been in the research industry for 20 years providing insights and direction at brands such as Bank of America, Capital One, 7-Eleven, and MoneyGram International. Being a consumer empath is at the core of all his research from needs assessment to customer experiences to brand affinity. Through exploring new methodologies and internal collaboration he is able to leverage the customer voice to uncover insights that drive companies forward. Chris earned a Master of Science in Marketing Research from the University of Texas at Arlington.
Johanna Azis
Global Director, Corporate Marketing, quantilopeJohanna Azis is the Global Director of Corporate Marketing at quantilope. Prior to joining quantilope, she was a Director of Communications and Events division at L2 Inc (acquired by Gartner NYSE: IT in 2017), developing unique brand experiences in the forms of events, speaking engagements, videos, newsletters, PR, and more. Johanna has experience working in brand innovation, experiential marketing, and publishing. She holds a Master of Science in Strategic Design and Management from Parsons the New School for Design and a Bachelor of Arts Honors in Film & Media Studies from Queen’s University in Canada
