Brands need local and personalized media relationships to provide advertising expertise on the marketplace and the markets they serve. This nuanced knowledge coupled with high-quality data and media inventory, gives advertisers the precision, scalability, and flexibility to tailor strategies that help connect effectively with audiences.
In this engaging discussion on effective media strategies for reaching local audiences, hear from hear from Spectrum Reach and WG Communications Group about the critical elements needed for success.
You will learn:
- How do you fine tune your strategy for local audiences
- What to look for when it comes to inventory
- Why to look beyond last touch attribution
This webinar airs at 12PM CT and will be available for six months on-demand after airing.
Ann Oliver
Senior Director of Category & Client Development, Spectrum ReachAs the Senior Director of Category & Client Development at Spectrum Reach, Ann works with top clients and agencies across Spectrum’s enterprise to create data-informed, omni-screen media solutions that grow sales and support client development. Additionally, she is the Enterprise lead for the Travel, Leisure & Entertainment Category. Prior to joining Spectrum Reach, she was the Vice President, Account Director with Fahlgren Advertising where her passion for discovery and wanderlust fueled her leadership of travel and entertainment clients. For more than 10 years she held various leadership roles for the Columbus Chapter of the American Advertising Federation (AAF) including President and American Advertising Awards Chair. She has served on the Board of Directors for Women in Cable Television (WICT) as an Executive Champion and Programming Chair.
Tammy Graham
Partner, WG Communications GroupTammy Graham is the co-owner of WG Communications Group, a full-service marketing and advertising agency based in Las Vegas. With more than two decades of experience, she has helped brand and grow businesses across a wide range of industries through strategic, attention-grabbing multimedia campaigns. Tammy’s leadership blends creativity with a results-driven mindset. She has led digital, print, and broadcast marketing efforts, always focusing on meaningful impact. Education, healthcare, and water conservation reflect her most passionate areas of interest—fields where effective communication can drive real and lasting change in the community. Tammy holds a B.S. in Business Administration with an emphasis in Marketing from the University of Colorado Boulder. She’s been a proud Nevada resident for over 30 years.
Madison Peckham
Director of Advertising & Marketing Services, WG Communications GroupAs Director of Advertising & Marketing Services, Madison Peckham helps lead WG Communications Group in crafting award-winning advertising campaigns for clients across diverse industries. With a background in art and design—paired with a passion for digital media and data analytics—she blends creativity and strategy to deliver marketing that performs and resonates. Madison is known for developing marketing strategies, executing creative campaigns, managing brand standards, and nurturing strong, collaborative client relationships. Her expertise spans the full campaign lifecycle, ensuring each project aligns with client goals and delivers meaningful results. Madison’s commitment to excellence and passion for communications has shaped messaging for some of Nevada’s most recognized organizations, from higher education to hospitality and beyond. Madison holds a B.A. in Advertising from Florida State University and has been nationally recognized for her achievements in photography and design.
Savannah Pessin
Associate Director of Advertising & Marketing Services, WG Communications GroupDriven by a passion for creativity and branding, Savannah Pessin serves as the Associate Director of Advertising & Marketing Services at WG Communications Group. She brings a strategic and collaborative mindset to every project, helping clients develop impactful campaign ideas and communicate with clarity across digital, traditional, and emerging platforms. At the heart of Savannah’s work is a deep commitment to building strong client relationships and coordinating seamlessly with creative teams, media, and agency partners. Her background includes guiding campaigns from concept to execution, whether leading a campaign launch, overseeing production, or driving public awareness initiatives. She ensures messaging is always aligned, timely, and effective. Known for her thoughtful approach and strategic thinking, Savannah helps clients navigate their goals and bring their vision to life, making her a trusted partner across industries and community-based initiatives. By combining creative vision with strategic insight, Savannah helps organizations cut through the noise and drive meaningful engagement that moves people to action.
