This free event is now available for on-demand registration and access through March 29, 2024. Once registered, the on-demand content will become available.
In today’s landscape, where marketers are being asked to do more with less, leveraging Artificial Intelligence to get the job done has become mission-critical in campaign development and deployment. But it’s not just about using the tools available — it’s about adopting an AI strategy that empowers marketers to test, learn, and test again.
Join Salesforce experts as they explore AI for marketer-specific use cases, and hear how customers can use AI to improve overall marketing effectiveness. In this session, you will learn:
• The difference between predictive and generative AI
• Strategies for incorporating AI tools into your messaging practices
• How to develop a test and learn strategy that becomes a part of every campaign process
Brett Bothe
Senior Product Marketing Manager, SalesforceBrett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.
Jennifer McClelland
Sr. Manager, XD Experience Strategy, SalesforceJennifer McClelland is a strategic marketing expert with 17+ years of experience driving high-impact, multi-channel initiatives in both traditional and digital marketing. As part of the Experience Services team, she collaborates with customers to create the right vision and approach to transform their business leveraging the Salesforce platform.
