Join AMA for a member-exclusive conversation with four contributors to the 2026 Future Trends in Marketing Report. In this interactive webinar, panelists will share their perspectives on the forces shaping the marketing profession over the next five to ten years—from autonomous agents and shifting consumer discovery to portfolio careers, sustainability, and brand trust in a fragmented world.
We’ll begin with a brief overview of the report for context, then move into a live, participatory discussion shaped by audience questions and real-time reflection. This session is designed as a starting point—an open dialogue to explore what these trends mean for marketers today and how we can actively shape what comes next.
This Webinar is Exclusively for AMA Members
Speakers
Nicole Arnett Sanders
Consumer Behaviorist & Founder, FiftySix Agency
Olga Alpeter
Marketing Director, Q-tips and Canada Brands
Elida Beauty
Christine White
Senior Vice President of External Affairs and Marketing
Shedd Aquarium
Victor Reiss
Interim Chief Communications and Marketing Officer
UNC Health
Bennie F. Johnson
CEO, American Marketing Association
Moderator