This free event is now available for on-demand registration and access through February 26, 2026. Once registered, the on-demand content will become available.
The marketing landscape is evolving faster than ever. With 2026 on the horizon, now is the time to evaluate whether your current stack is built for what’s next—or holding you back. Join us for a forward-thinking event that explores the cutting-edge tools redefining how modern marketers work, from AI-powered platforms and automation engines to advanced attribution models and next-gen customer data platforms (CDPs).
Hear from an industry-leading keynote speaker who will share insights on where marketing tech is headed, followed by exclusive demos from providers who are shaping the future of performance, personalization, and measurement. Whether you’re looking to streamline workflows, gain deeper customer intelligence, or improve ROI tracking, this session will arm you with the knowledge and the tools to stay competitive in the years ahead.
The Stack Equation: Solving for Innovation in a Legacy System
Tara Wilson
President, Green Buzz Agency
Erin Darling
Sr. Manager, Integrated Marketing Strategy, American Airlines
What Teens Really Think About Your Brand (And Why It Matters)
Right now, teens across the U.S. are sharing the details that drive their digital lives, post-high school plans, mental health and yes—their buying decisions. Learn how TeenVoice gives organizations like yours the power to tap into the next generation of consumers to future-proof your brand. We’ll share insights on how you can build customized surveys and get unfiltered answers from real, verified teens in a matter of hours—so you can build a well-informed marketing strategies and create content that resonates.
Casey Reardon
Account Executive, TeenVoice
Smarter Events, Happier Attendees, CventIQ
See CventIQ in action. CventIQ is a collection of intelligence capabilities built into the Cvent Platform that help marketers and event organizers work smarter. In this live demo, we’ll show how CventIQ streamlines workflows, improves data quality, and enables personalized, localized attendee experiences. You’ll get a firsthand look at how high-quality data inputs translate into actionable insights, and how organizers can use those insights to drive better decisions, stronger event outcomes, and higher attendee satisfaction.
Ron Justice
Principal Solutions Consultant, Event Solutions, Cvent
Tara Wilson
President, Green Buzz AgencyTara is an experienced marketing and communications professional with extensive work in brand strategy and advancement, corporate partnerships, and event production. Having worked with top national and international brands, media entities, sports teams and public figures for over 20 years, Tara is passionate about maximizing impact, driving measurable results and authentic storytelling. Over the course of her career she has been honored to work on numerous award winning videos and campaigns.
As President of Green Buzz Agency, Tara’s role allows her to use her expertise for connective storytelling, dynamic marketing initiatives and campaigns, brand equity enhancement, along with both internal and external development initiatives. She also gets to work side-by-side with the passionate, talented and innovative creatives on her team, supporting and championing their work and growth.
Erin Darling
Sr. Manager, Integrated Marketing Strategy, American AirlinesErin Darling is a dynamic and collaborative marketing leader with nearly two decades of experience driving customer-focused strategy. At American Airlines, she leads the development and execution of over 200 annual campaigns across loyalty, partnerships, cobrand credit cards, customer experience, and digital initiatives. Her work has consistently delivered measurable impact, including triple-digit lifts in engagement and multimillion-dollar revenue gains through innovative lifecycle journeys driven by machine learning personalization. By championing a test-and-learn culture, she drives continuous improvement and innovation. She is passionate about building high-performing teams and mentoring emerging talent.
Casey Reardon
Account Executive, TeenVoiceCasey Reardon is an Account Executive at TeenVoice, where she works directly with brands to access tailored insights into their teen consumers through a survey builder tool that she will be demoing today. Casey is Boston-based and has a background in nonprofit and strategy consulting.
Ron Justice
Principal Solutions Consultant, Event Solutions, CventRon is a Principal Solutions Consultant at Cvent, where he provides support to the Partnerships Sales Team. He joined the organization in 2015, working in the Client Services Division. Over time, he transitioned to the Solutions Consultant team, where he now supports the Sales Team. His role involves helping customers understand the value of the Cvent Platform and educating the Sales Team on new features
