From Martech to Mindset: What Every Marketer Needs to Know (Members Only)

Marketing is evolving faster than ever, driven by new technologies such as artificial intelligence and automation, which are reshaping how we connect with audiences and deliver value. These shifts bring both opportunity and uncertainty: what does it mean for the role of the marketer, the skills we need, and the future of the profession?

In this interactive session, powered by Natter’s AI facilitation, you’ll be paired one-on-one with fellow AMA members. Through guided prompts, you’ll discuss ideas, share experiences, and co-create actionable strategies, all while expanding your network and learning from diverse perspectives.

After the session, you’ll receive a report summarizing the collective insights and results, giving you a practical resource to inform your work and strategy.

Join us to make your voice heard, learn from peers, and leave with insights you can put into practice.

Introducing Natter

For this unique virtual experience, we’ll be using Natter, an AI-powered conversational intelligence tool that connects participants in video conversations, anonymously captures perspectives and intelligently analyzes the responses. See here for a short interactive overview. 

We will anonymously capture the collective wisdom of our membership in an hour. We will share the insights and results with all participants to drive learning and mutual understanding.

How to Participate

Natter is accessed on a desktop web browser, with no downloads or software installations required. If you’re joining from a highly secure environment and want to test your firewall or any other settings, you can use Natter’s 2-minute Tech Check. To participate, simply:

• Log in and Register: Log in to your AMA Account above, and click the “Register Now” button. Then create an account with Natter.
• Test your Camera and Mic: When requested, ensure you give Natter access to your camera and microphone and test these settings as you join to ensure you can be seen and heard.
• Technical Queries: Email Natter Support for any guidance live (team@natter.co).

Speakers