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From Data to Dollars: Strategic Insights to Maximize ROI 

Free webinar brought to you by Spectrum Reach.

Data is everywhere, and everyone is talking about it. But the real challenge is using it to effectively grow your business. Using data to paint a full picture is the smartest approach to successful advertising campaigns. In this webinar, you will learn what tools you have at your disposal and how to utilize them! Join us as Ben Van Horn, VP of Media Sales, Spectrum Reach, along with Chris Oberholtzer, Digital Media Director, Rooms to Go, share their insights on how to find clarity amidst the chaos to make your advertising more effective and efficient. 

What you will learn:

  • Current challenges advertisers face and why data is so important to overcome them.
  • How to understand, gather, and activate on your data successfully. 
  • What to look for when analyzing your marketing campaigns.

The session airs at 12PM CT and will be available on-demand for 6 months after it airs.

Ben Van Horn

Vice President of Ad Sales, Spectrum Reach

Ben Van Horn is the Vice President of Ad Sales for Spectrum Reach in the Tampa-St. Petersburg market. He leads a team whose mission is to provide advertisers with effective modern marketing solutions, with access to the most valuable content on any screen combining data, creative, and strategic solutions to help them connect with their customers.

Prior to his current role, Ben spent the previous 9 years as a sales leader in digital advertising for Spectrum Reach. As Senior Director of Advanced Advertising Sales, he led all Advanced Advertising sales and strategy for the Central Division, responsible for CTV/OTT, Programmatic, SEM, and Social ad revenue across 35 markets in Texas and the Midwest.

Prior to joining Spectrum Reach, Ben spent 15 years in ad sales for media companies including Reagan National Advertising, Televisa Publishing, and Entravision Communications. He also serves concurrently as Chief Visionary Officer at iConexion, a national networking organization for Hispanic professionals and thought leaders. When not advancing the convergence of television and digital advertising, Ben can be found hanging out with his wife and son in the beautiful city of Tampa, FL.

Chris Oberholtzer

Digital Media Director, Rooms to Go

Chris Oberholtzer is a Broadcast and Digital Media Director at Rooms to Go.  He works with linear and digital video teams as well as other media departments to promote Rooms to Go and its companies.

Prior to Rooms to Go, Chris worked in broadcast and cable advertising sales for twenty years as an AE, Sales Manager, Director of Sales, and Vice President General Manger.

 

From Data to Dollars: Strategic Insights to Maximize ROI