Today’s B2B marketers are expected to navigate an unmatched and ever-increasing number of challenges. Budgets are tightening, buyer journeys are lengthening, and AI and data privacy is constantly evolving. With so much in flux, how do you prioritize and focus on what matters: maintaining the trust of your customers and growing your business?
In this members-only webinar, our panel of academic researchers and industry experts will tackle the biggest challenges facing B2B teams today—from proving ROI and scaling personalization to aligning with sales and earning a seat at the strategy table. Walk away with practical insights, fresh ideas, and a clearer path forward in an increasingly complex landscape.
This webinar will be recorded. The recording will be emailed to registrants and available on this page shortly after the event concludes.
This Webinar is Exclusively for AMA Members
Speakers
Julie Schnidman
Vice President of Alliances
American Marketing Association (Moderator)
Dov Hoffman
Vice President
B2B Marketing
Weber Shandwick
Kerry Curran
VP, Growth
Wpromote
Bitty Balducci
Assistant Professor of Marketing
Washington State University
Raji Srinivasan
Professor of Marketing
Jack R. Crosby Regents Chair in Business Administration
The University of Texas at Austin
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.